This kit was one of Capital One’s most successful Mid-Risk/Low-Risk tests, which resulted in 155 GRR (Gross Response Rate), well above the 2025 testing creative lift average of 130.

As Art Director, I employed a “container” strategy that features a dark box surrounding the RTBs (Reasons to Believe) on the front of the envelope. Instead of foil, I opted for the cost-efficient tactic of a shiny lustre coat for the yellow.