Quicksilver for Students

This piece was the most “out-of-the-box” for the Quicksilver Student Creative Build. With a focus on current trends for the college-aged student, this colorful gradient, boxy text treatment, and playful design were geared towards inviting the younger generation to start building credit with responsible use.

The results for this piece as a part of the larger project I lead were an estimated NPV of 10 million and 66K new applications.