Impact:This undergrad project ask was to develop a new brand and a set of marketing materials. I created Green House, a subscription service that delivers non-toxic home products directly to consumers. A cohesive brand system and set of marketing assets that position Green House as a trustworthy, eco-conscious subscription service. Materials emphasize clean aesthetics, clear messaging about non-toxic ingredients, and an easy subscription experience optimized for customer acquisition.
Work completed
Brand concept and identity: naming, logo, color palette, typography, and visual system focused on simplicity, naturalness, and trust.
Packaging design: product boxes and labels designed for sustainability and unboxing impact
Website mockup: homepage, subscription flow, and product pages designed for clarity and conversion
Tools used
Adobe Photoshop — visual mockups and composited imagery
Adobe Illustrator — logo and icons
Adobe InDesign — presentation layouts and multi-page sell sheet
Role and skills demonstrated
Brand strategy and visual identity
Packaging design and prepress preparation
UI/UX layout for marketing website pages
Visual communication and presentation
Green House:
Package Design
The goal of this project was to create a company and mission, then design according to that specification. Green House is a sustainable subscription box filled with all eco-friendly, sustainable, and plastic free home items and goods from small businesses you can trust.
Programs used:
Illustrator
Indesign
Photoshop
Typography
Branding
Packaging
Consumer Research
Logo Development
Digital Art